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CFP® professionals add value to a variety of organizations, such as banks, credit unions, insurance companies and financial planning firms.

CFP certification is the most prevalent and widely recognized financial planning designation in the world today. There are approximately 17,000 CFP professionals across Canada - part of a global community of more than 175,000 CFP professionals in 26 territories around the world.

Increasingly, Canadians selecting a financial planner demand the CFP Marks as assurance that their planner has achieved the highest standards of knowledge, skills, abilities and ethics. Clients working with a CFP professional know that the design of their financial future rests with a professional financial planner who will put clients’ interests ahead of their own. 

A Commitment to Financial Planning Excellence

Long considered the standard in financial planning, CFP professionals are committed to the highest standards and levels of expertise. CFP professionals demonstrate financial planning competence through extensive education; a rigorous standardized national examination process; comprehensive continuing education requirements; and accountability to FPSC for a code of ethics, practice standards, and the rules and regulations of their professional body. A CFP professional ensures that clients’ evolving needs are well-served, today and in the future. 

Value of a Professional Financial Planner

Study Proves Value of CFP® Certification

A video produced by Financial Planning Standards Board (FPSB), the organization that owns the CFP marks outside the US, demonstrates the value that CFP professionals bring to the firms that hire them. According to FPSB’s Global Value of CFP Certification Survey*, which included 92 firms and more than 120,000 financial advisors spanning 12 countries, financial services firms that employ CFP professionals increase their productivity, profitability and client satisfaction, and lowered their compliance risks. Watch the video.

* Financial Planning Standards Board’s Global Value of CFP Certification Survey, conducted by Comparator Benchmarking (2014)

Global Value of CFP Certification Survey

FPSC participated in an international study conducted on behalf of the Financial Planning Standards Board Ltd. (FPSB) by Comparator, an Australian benchmarking organization. Twelve countries including Canada participated in what was deemed the global “Value of CFP Certification” Study. A total of 114 financial services firms participated in the survey.

Among the key findings: hiring CFP professionals positively impacts a firm's bottom line, client relations and risk management

Click on the image to the right to download a summary of the Canadian results.
Value of Financial Planning cover

Value of Financial Planning

This three-year longitudinal study of almost 15,000 Canadians was commissioned by FPSC in conjunction with the Financial Planning Foundation. It reveals that the demonstrated value of advice provided by CFP professionals extends beyond the benefits experienced by the client, helping to facilitate the success of the advisor and the achievement of an employer’s organizational goals. Results showed that:
  • CFP professionals have longer-term relationships with their clients than non-certified professionals.
  • Canadians spend 36% more time with their CFP professional than those working with a non-certified professional.
  • Canadians who work with a CFP professional are more likely to report their financial affairs are on track than those dealing with non-certified planners.
Click the image above to read the brochure online.

FPSC Level 1® Certificants in Financial Planning

While a CFP professional has demonstrated the knowledge skills and abilities to provide financial planning solutions at all levels of complexity, an FPSC Level 1 certificant is equipped to provide financial planning strategies and solutions for clients who have less complex financial planning needs.  FPSC Level 1 certificants are required to attest to the same standard of care, ethics and loyalty as a CFP professional and have a continuing education requirement in order to maintain their competence. Attainment of FPSC Level 1 certification is also confirmation of readiness to move forward on the path to CFP certification.  

Get Started Now

To learn more about adding the financial planning expertise of a CERTIFIED FINANCIAL PLANNER® professional to your team, contact Kimberely Ney, VP Communications, at, 416.593.8587 or 1.800.305.9886, ext. 225.

Additional Resources

Canadian Financial Planning Definitions, Standards & Competencies 
The Canadian Financial Planning Definitions, Standards & Competencies is the first unified, definitive source on financial planning definitions and professional financial planning standards in Canadian history.

Projection Assumption Guidelines 
Financial Planning Standards Council and Institut québécois de planification financière (IQPF) have released unified Projection Assumption Guidelines. Developed by a committee of actuarial and financial planning professionals and updated annually, the Projection Assumption Guidelines are intended as an aid in making medium and long-term financial projections that are free from potential financial planner biases or predispositions.

Financial Planning Body of Knowledge
The Financial Planning Body of Knowledge (FP-BoK)—the first of its kind internationally—builds on the Canadian Financial Planning Definitions, Standards and Competencies to define the scope and holistic nature of financial planning. The FP-BoK describes in detail the knowledge expectations of CFP professionals and FPSC Level 1 certificants in all financial planning areas. It also clearly distinguishes the difference in knowledge expectations between FPSC Level 1 certificants and CFP professionals. The FP-BoK provides the underpinning for the FPSC Competency Profile—it is essential to the demonstration of competence in the fundamental financial planning practices, financial planning areas, and professional skills. The FP-BoK provides explicit, specific details about the knowledge expectations of CFP professionals and FPSC Level 1 certificants that will aid leaders of financial industry firms in recruiting and managing financial planning professionals to meet the broad, holistic financial planning needs of clients.

  • If you are a leader within a financial industry firm, the FP-BoK provides explicit, specific details about the knowledge expectations of CFP professionals and FPSC Level 1 certificants that will aid you in recruiting and managing financial planning professionals to meet the broad, holistic financial planning needs of clients.

The Financial Planning Foundation
As the financial planning profession continues to evolve, planners need to remain ahead of the curve, armed with practical techniques that they can implement to effect positive change in their practices, founded on good, solid research. The Financial Planning Foundation funds groundbreaking research to help financial planning professionals meet the increasingly complex needs of today’s clients. Find out more about the latest research.